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Marketing

Marketing Advice for Startups

There are a million different things to take into consideration when it comes to starting a business. Having a solid business plan in place will get you going in the right direction, but it will only take you so far.

Marketing is one of the most vital aspects of any successful business. Without a sound marketing plan in place, you could have the best product or service around but no one will know about it. Without a sound marketing strategy, your business will likely find itself in a floundering position.

But what marketing tips make for a successful business? Here are a few helpful tips to get your startup going on the successful path.

Listen to Your Customer

There should be no doubt about the most important aspect of your business: your customers. If you don’t listen to your customers, you run the risk of alienating them and turning them off of your product or service.

When you listen to your customer base, you can make the necessary adjustments to your business model that will help to make it a success. Your customers know what they want, it is up to you to appeal to them and show them that you can provide what you want.

Ignoring your customer base is the fast track to a downfall.

Market Your Product Before It’s Ready

There are some businesses that will wait until their product is perfect before they market it or create an awareness campaign. While it is understandable to want the product to be presented in the best possible light, it is also a huge mistake.

How can you expect to sell that product if no one knows what it is? This is why it is so imperative to do a preemptive awareness campaign. Even if it is minimal to start, it gets the word out about your product and lets the market know what to expect.

Sell the benefits of the product before the product has arrived. This creates buzz and interest in your product, meaning that the audience will be ready for it by the time it is released. Depending on how well you market your product, that buzz could amplify initial sales upon release.

Everything comes down to your marketing strategy. Be smart. Be prepared. Target and listen to your audience. These are just a few things you can do in order to help your business not only survive, but thrive.

Bridget Harper

By Bridget Harper

Wife, mother, optimist, leader, banker; passionate about building people up to be their best.

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